Connie Caldwell has a heart for women and their health, which is why she has opened her boutique, Sam's, on the square.

“I have a passion for women and their wellbeing,” she said.

Caldwell's boutique is named Sam's after her father, and a picture of him can be seen as you enter the building. That wasn't always going to be the name, however.

“At first it was going to be Sassybax, but I was studying one day and God told me, 'no, Sam's',” she said. “The name came from God, not me.”

Caldwell's Boutique, located at 104 East Jefferson, has much to offer, including clothing, purses, jewelry, hats, and purses. What makes it stand out, however, is that it also sells bras of every type, including special bras for breast cancer patients with mastectomies. A certified bra fitter retired from J C Penney's, she specializes in custom bras and can help her customers find the perfect fit. She knows how important it is to have a well-fitted bra that offers optimal support.

Caldwell notes that she very well could have opened her business in a larger area, but felt it had to be located in Bastrop.

“I have roots here,” she said. “I want to see our town grow.”

Connie also came to realize there are a number of local women who have breast cancer and need special bra services. She wanted to provide them with a nearby location.

“We have a lot of breast cancer survivors who have to go to Monroe for services,” she said. “I want them to be able to come here.”

The Chamber of Commerce held a ribbon cutting for Sam's on Saturday, August 4. Friends, family, and city officials gathered to help Caldwell celebrate the opening, and she did the honors cutting the red ribbon to officially open the store. The Chamber welcomes Caldwell and encourages local women to stop by and look around. Caldwell is very pleased to be in business and hopes to serve the community well.

“I want to be a blessing to all women,” she said.