“Man of Steel” had a big premiere Thursday night at Cinema 4.
For the new “Man of Steel” movie, Warner Bros. partnered with Walmart to offer a special 7 p.m. showing of the movie the day before it was set to appear in theaters. The movie did phenomenally well at the box office making $113.1 million over the weekend and $12 million from screenings on Thursday. It broke the record for the biggest June opening weekend ever, according to Grady Smith at Entertainment Weekly.
“This was the first time we have been able to show a movie before 12:01 a.m. on opening day,” Cinema 4 manager John Stout said.“I was especially excited about the premiere because Cinema 4 has recently gone through some upgrades. This was a great opportunity to make use of our new ultra high definition Sony Real D. We also just got in a 3D lens and are just waiting on the 3D screen to come in.”
The Oak Grove and Bastrop Walmarts started selling tickets for the special showing at Cinema 4 in May. Walmart also has a Superman section of merchandise they are selling in conjunction with the movie. Stout said the movie ended up making ¾ of its budget back before it even opened just off of the merchandise.
The special showing featured a 13-minute introduction by new Superman Henry Cavill as well as director Zack Snyder and a featurette for the movie. Many fans showed up to the premiere in costume including Jeff Turner and his friend Charles Lowery's son.
“I loved it. It was really awesome. Probably, the best movie I've seen this summer,” Jeff Turner said. “My friend Charles and I love superheroes and Superman is one of our favorites.”